Beyont Sunglasses
These designer bifocal sunglasses were made for the athletic and outdoor enthusiast. The name was taken from our owner’s Irish heritage and spoke to the adventure minded community. Our iconography of taking flight and color schematic of the “second sunset” connected the idea of the brand promise to the ideology of our target market.
our positioning
For this project, our directive was to bring a new product to market. From the name to product design, and everything in between our mission was to take a product and build a brand around it.
Because this product was be sold online only for the first twelve months, our packaging had to meet Amazon standards as well as third party shipping and fulfillment standards for the website sales. We carefully developed the unboxing experience and creating brand standards for his signature offer. From the fabric of the lens cloth to the promotional gift with purchase, we wanted to be sure the “designer” experience translated into a virtual environment.
project services
Creative Management
Art Direction
Package Design
Design Thinking Facilitation
Prototyping
Visual Branding
User Interface
User Experience
Brand Identity
Website Development
Martin Gibbons
The work that has been put forth is amazing! I love the designs and the concept behind them. I want to wear my product everyday and that puts a smile on my face worth its weight in gold!
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