Verve Pie
Commercial real estate moguls and partners came to our firm with the idea of opening the first 100% plant based fast casual pizza and ice cream shop… With a passion to make amazing food, while making a positive impact in the world, how could we not fall in love with this project?
our positioning
For this project, market disruption was the name of the game. Not only were well established franchises already offering plant-based alternatives, but we were also seeing the first all plant-based franchises springing up. Our mission was to build a cost-effective brand that could be easily translated for future franchisee’s while still creating a disruption in the market that would garner a loyal patronage. We took the tired look and somber vibe of your traditional vegan spots and created a brand centered around the energy of life and diversity of the human experience, while still giving it an upscale look.
project services
Creative Management
Art Direction
Package Design
Design Thinking Facilitation
Prototyping
Visual Branding
User Interface
User Experience
Brand Identity
Website Development
Adriana Messina
The amount of focus and attention that was placed upon our brand was incredible to say the least. He has always walked us through the process from starting our business to looking at how to franchise to increase our profit shares. Ian always makes it fun and exciting to work alongside.
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